Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • Andrew.a.cunningham - Saturday, March 10, 2012 - link

    I've seen that from a couple of other people... Not sure how I missed it. It's on a list of small updates I need to make to the article that I hope I can get to tomorrow.
  • Cardio - Saturday, March 10, 2012 - link

    I am running Win 8 CP on a new build Asus Z68, SB @4.7, a Mushkin Chronos SSD and a GTX 580.
    First I think this is an exceptionally well done review. It is an OS review not hardware. There is no reason to think that the OS will work differently on an AMD or an Intel anymore than win 7 did. I am pretty sure that MS knows there are AMD systems out there and is not going to release an OS that will not run properly on them, seems like that would be the best business plan. I, for one, see nothing wrong with Windows 8. It is faster than 7 and has been completely stable for me and compatible with everything I have tried with the sole exception of CPUZ and ASUS's multiple driver install program that sees it as an unknown OS. The drivers still install normally if done separately.
    It is different. Most of the complaints I hear are based just on that. Personally, I wouldn't want it if it wasn't different. If you don't want it don't buy it. If you don't want to do things in a different way you sure don't have to... Windows 7 is and will still be around. All this predictable ranting is the same as happened when DOS went away and every other OS change since. I have used Win 8 enough that the changes in use are now normal and you don't have to think about it. I'm sure before RTM and there after there will be more changes. Thanks for the very nice review. I can imagine what a job it was.
  • taltamir - Saturday, March 10, 2012 - link

    "Metro is here, and if you use Windows 8 you’ll have to come to terms with it."

    Then I wont be using windows 8.
  • eezip - Saturday, March 10, 2012 - link

    Am I the only one that has trouble with this? I can sign in at https://login.live.com/ and have no problems at all, so I figured that was the login info to use.

    I installed the Dev Preview when it was released and used a local account. But after recalling the Win8 blog post about Win Live ID syncing, I figured I'd try it before moving to the CP. So I went into the settings and selected "Switch to a Microsoft Account". Seems logical. But I was unable to log in again to the Dev Preview install. Arrrrgh!

    So, I clean installed the CP and tried using the Windows Live ID login info from the beginning. I got to the desktop, but the first time I restarted the computer, I couldn't log in. I had entered my phone number and hint info, but I never saw how to enter it. And the CP certainly didn't offer to help me when I was clearly struggling. Since I didn't have a local account, I reinstalled the CP using a local account, which brings me to today.

    Is my login at https://login.live.com/ the same login that I *should* be able to use for Win8? I can only assume that I'm doing something wrong, but I sure don't know what it might be.
  • InsaneScientist - Saturday, March 10, 2012 - link

    How long is your password?

    Try just the first 16 characters if it's longer than that.
    For whatever (REALLY STUPID) reason, it'll let you enter a password longer than that, but it only uses the first 16 as the actual password.
    (See my comment two below yours, and poke around on google. It's a known issue)

    If it's not longer than 16 characters... I have no idea.
  • b_wallach - Saturday, March 10, 2012 - link

    Well what is a in depth when there is nothing very in depth at all. With all the systems tested here it's really a drag that you can't dig up a AMD system and the one everyone wants to see is the BD line.
    Most people have seen enough to say if you wanted to do a run with the new OS it would be with this cpu because of all the guesses and some beta tests that showed a marked improvement with these cpu's.
    Running a bunch of lame Intel systems really makes it kind of a joke. If you did not have a good selection of different brands then why not delay it until you have enough systems to call it a in depth review instead of a who cares review. I'm sure most would say the intel's would do good and so nothing worth noting was done that would add to a lot of how much better will a radical cpu design work on it as everything points to this being a top of the list things people want to know about the new OS.
    With some win8 beta tests showing a 5-10% increase I'm sure everyone that has the new BD's has been waiting to see this one over any of the no real supprise Intel lines.
    As always it leaves a fairly large question mark about just what can expect from a site that has been less than honest about AMD for many years.
    It's only lately I've even come back here after what went on with bad reviews and very few when AMD first put out their first FX line that was better but trying to avoid the Intel inside ads all over and great praise for Intels horrible egg cooker cpu made me stop comming here for many years. I can't understand why anyone would not put AMD's new cpus right up front with Window's 8 so we can get a good amount of data over this hugely argued point all over the web.
    So no this was anything but a in depth review. It was a candy coated and/or we need to run a filler story to help the hit counter stay busy right???
    Before that Pentium 4 fiasco I came here a lot.
    After that I started looking at a lot of other sites where the useful data WAS useful. Intel knew what sites to throw a lot of money or inflence as they hit the top sites of the day, Tom's hardware was also doing the same line of crap and like this site I took a few years leave until they could earn back what little trust in them.
    I'm sure some other sites will get the AMD BD / Win 8 test done. I can't wait to see if all the flack about AMD and windows had merrit. If not I'll stick with Win 7.
    Sorry about being so glib, this IS a good site now, I just hate it when they don't pay much mind about what has been the top interest about windows 8 because AMD has a lot riding on how well their new cpu's will do with it. If it follows the beta tests it would move the AMD right up into the level of being a competitor as they are very close with current Intel cpus in some areas, even pass intel in quite a few other tests and if they see a 5 to 10% it would def. make AMD's cpu a contender. Not a top of the line one but it would put it where AMD wanted to see it run.
    Now that would alone make it a in depth review..
    It would even be a huge news item to run if AMD can do as well as the WIn8 beta reviews people might not bash it so much. AMD built this design for what could be a very sound call because a huge portion of computer users may or may not know is software is putting more demands, a lot of people run programs that can work very well in the multi-threaded apps as I have seen quite a few new ones use it and it will probably get more demanding use running 2-5 or more progs at the same time. AMD's new cpu does this part very very well.
    Oh well, it seems like me most wanted AMD scores because it is very important towards AMD's future if they can pull the scores that the beta revew saw.
    It can be compared to buying a upgraded cpu because new cpu's usually give this kind of increase from old cpu's scores and their new cpu's can do.
    Still, it's got a lot of potential once people start coding prog's to work well with new cpu designs. Intel hsa had to face this when a lot of their products acted even worse than the current AMD performance numbers.
    Even if I'm totally wrong about a details it's funny to read bad stuff about these cpu's. They do have some issues but for the most part they are still a very fast cpu and will run all software pretty darn fast.
  • Andrew.a.cunningham - Saturday, March 10, 2012 - link

    This was a feature review/preview, not so much a performance review/preview. We'll be measuring performance more thoroughly when we have the RTM build in a few months.
  • InsaneScientist - Saturday, March 10, 2012 - link

    Maybe because it's an indepth article on the OS itself and not so much a re-review of every piece of hardware released in the last 5 years to see how it'll run Win 8? Sound reasonable?

    And no, how bulldozer improves (or doesn't) ISN'T what everyone wants... what everyone wants is to know if they'll be able to use the new interface. Talk to anyone who has any experience with Win8 - Metro WILL come up (fast), bulldozer? - not so much.

    Oh, and as a side note, I can't speak for the initial release of the A64 vs P4 days, but I started coming here around the time the A64X2 and Pentium D came out, and I rather remember Anandtech calling it like it was... the performance was not too dissimilar, with the A64X2 having an advantage (sometimes a large one - occasionally a disadvantage), but the Pentium D needing and ungodly amount of power and heat to be competitive with it. They've always done a good job of calling it like it is! I've never understood where the claim that they're Intel biased comes from.

    Don't get me wrong, I also want to know if it's going to help (and I really hope it does), but it's just not that important. Mostly because CPUs - both Intel's and AMD's - are generally fast enough.
    To quote you: "[Bullzoder CPUs] do have some issues but for the most part they are still a very fast cpu and will run all software pretty darn fast."
    Yes! That's it exactly! They're fast enough that it's no longer critical to be looking at hardware performance with a new operating system. Instead, when we look at a new operating system, we want to see... well... that operating system.

    Furthermore, this isn't a final release. Software development develops features and then the feature set is locked and the codebase is optimized. So performance WILL change between now and RTM (and it would not be fair to AMD to test it now). Features, on the other hand are pretty close to final, so talking about those is fair game.

    On the issues that everyone is talking about (Metro, UI, and feature changes), Andrew et al. did an excellent job, and I applaud them for that.
  • InsaneScientist - Saturday, March 10, 2012 - link

    Have they done anything in the CP about that blasted 16 character limit on (live account linked) passwords?

    This is (in my opinion) by FAR the most egregious step backwards on Windows 8. Why on earth is there a limit on this? It's 2012 for crying out loud!

    And the need for an "All" option (which should be the default) in search from the start screen. I'm seriously considering skipping Win8 just because of this.
    I don't mind Metro much, it's not my favorite, but I can work with it... but why oh why did the search functionality have to take a step backwards after they got me hooked on it in Win7. :(
    I may be able to use it with the keyboard search shortcuts you mentioned, but that's not exactly a ringing endorsement.
  • MamiyaOtaru - Saturday, March 10, 2012 - link

    " In 2009, Windows 7 brought WDDM 1.1, which focused on reducing system memory usage by removing redundant data, and support for heterogeneous GPU configurations, a change that precluded modern iGPU + dGPU technologies such as NVIDIA’s Optimus."

    I don't think "preclude" means what you think it means

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