Our final ASUS IFA announcement for today is for their new Ultrabooks, which we’ve been waiting to see for a couple months now. I thought ASUS pretty much nailed it with their Ivy Bridge UX31A, with a good balance of style, battery life, and high-end features. The UX301 and UX302 look to take the core elements of the UX31A/UX32VD, the former of which earned an Editors’ Choice from us, and upgrade them the Haswell while tossing in some even better hardware and displays. Better than the 1080p IPS panel in the UX31A? It appears so (at least on some models).

The base display for either laptop is a 13.3” 1080p IPS touchscreen, so there’s no longer a 1366x768 “cheap” model muddying the waters. The UX301 takes things a step further and offers an upgrade to a 2560x1440 (WQHD) IPS panel, which should delight our readers that long for higher dpi displays. Of course, the display isn’t the only area to receive an upgrade.

At the core of the new Ultrabooks beats Intel’s Haswell heart, with some interesting twists. The UX301 is available with an i5-4200U or i7-4500U, which is standard fare, along with a third option: the i7-4558U. This is the famous 28W TDP Haswell chip that has a GT3 (40 EU) core, with the Iris Graphics 5100 providing performance that should be substantially higher than the GT2 15W Haswell SKUs. The UX302 skips the 28W Haswell CPU but instead includes a GeForce GT 730M 2GB dGPU to handle graphics duties. The GT 730M is basically the same as the GT 650M but with slightly lower clocks, so we can get at least some idea of the performance potential by looking at the ASUS UX51VZ; don’t expect the ability to max out graphics at playable frame rates, but medium to high detail at 1080p should be possible in many titles.

Moving on to the other areas, we get a few somewhat odd decisions. I’m guessing the RAM will be soldered onto the motherboard again, and the UX301 comes with either 4GB or 8GB while the UX302 will only be available in a 4GB form (possibly via an upgradable SO-DIMM). Storage on the UX301 will be pure SSD, up to 512GB RAID 0; on the UX302, we’ll get up to a 750GB HDD with a 16GB SSD cache. WiFi for both laptops is 802.11ac with Bluetooth 4.0, with two USB 3.0 ports on the UX301 and three USB 3.0 ports on the UX302. Both models also include mini-DisplayPort and micro-HDMI 1.4, with an SD card reader and 3.5mm headphone/mic jack. Interestingly, ASUS doesn’t mention battery life, but the 50Wh battery combined with Haswell should prove suitable to all-day (light) computing.

The UX301 measures 325mm x 226mm x 15.5mm and weighs 1.38kg (3.04 lbs) while the UX302 measures 325mm x 226mm x 17.2mm and weighs 1.5kg (3.3 lbs). The slightly thicker chassis and increased weight on the UX302 are the result of including a conventional hard drive, which is probably a good idea for users that want to play games on the system. ASUS doesn’t mention the form factor of the SSD or SSD cache, so I’m guessing the UX301 will use the same proprietary connector as the current UX31A while the SSD cache on the UX302 is likely to be soldered onto the motherboard. However, the use of a standard 2.5” HDD in the UX302 means upgrading to a pure SSD solution is easy enough to do, provided you’re willing to buy the hardware.

Besides all of the core components, ASUS did make some changes in the industrial design this round. The UX301 and UX302 have the same metallic “spun” metal on the cover, a trademark of the Zenbook line, but there’s now a layer of Corning Gorilla Glass 3 on top to provide increased resistance to scratching and other wear and tear. ASUS notes that “Gorilla Glass 3 has three times the scratch resistance of Gorilla Glass 2 and offers a 40% reduction in the number of highly visible scratches, with a 40% improvement in retained strength if a deep scratch does occur”, though I’m not sure how the high-gloss finish will handle fingerprints. Nevertheless, the new Ultrabooks look quite nice, and the “Moonstone White” and “Sapphire Blue” colors are a nice break from the black and silver that I’ve frankly seen too much of in recent years.

The new ASUS Ultrabooks should be shipping sometime in the next month or two, though pricing and availability are not yet finalized. I’m personally looking forward to both models, preferably with the i7-4558U in the UX301 with the WQHD display, but the UX302 is definitely worth a look as well. They’ll probably be in the $1000+ price range again, with fully loaded configurations hitting $1500 or more, but quality has a price.

Source: ASUS IFA Event

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  • fokka - Thursday, September 5, 2013 - link

    am i the only one just wanting a haswell upgrade to the old zenbook, with an optional doubling of storage and RAM? honestly, i'm not a fan of the 1440p screen, since i think it's too much for 13" in combination with windows' not quite perfect scaling. also it drives price and energy consumption up.

    i don't need the 730m of the 302-model and also the glass-lids of the new gear isn't quite after my taste. just a cpu/ram/ssd upgrade to the old ones would have been perfect imho, but i guess i'll make the final judgement when i get one of those things in my hands.
  • Impulses - Friday, September 6, 2013 - link

    The port arrangement seems nicer (micro DP & HDMI vs VGA), but yeah... Hopefully the basic 1080p model doesn't disappoint and it's not too far north of $1K, I could probably even live with 4GB (for now, blah).
  • fokka - Friday, September 6, 2013 - link

    i could also live with 4gb for now (when not currently going crazy and stitching raw/hdr-panoramas that is), but who says i dont need 8gb in two years time? remember, these things aren't really made to be upgradable most of the time.
  • n13L5 - Monday, September 30, 2013 - link

    a higher pixel count display does not drive up energy consumption by much on its own.

    Once you're talking about driving those pixels in a computer game, its another matter, of course, as the GPU will really sweat for that.

    But the benefit of a 1440p resolution is in the fact that you can combine 4 pixels into 1 and run games at a very GPU efficient 720p resolution in full screen and without scaling artifacts.
  • kltye - Thursday, September 5, 2013 - link

    To those wondering about the Gorilla Glass on the outside - I have the IVB Zenbook Prime and the lid gets scratched up really easily. I have several long, unsightly scratches; I don't think the quality of the lid was particularly great to begin with. I'm looking forward to the Gorilla Glass coating just so it doesn't get scuffed up like crazy again.
  • Impulses - Friday, September 6, 2013 - link

    Gorilla Glass isn't exactly scratch proof either tho, just resistant... Take some sand or any fine particle and it'll still scratch the heck up... Plus there's the smudge factor. Jury's out on this IMO, I'm surprised it didn't add more to the weight tho.
  • GauravDas - Thursday, September 5, 2013 - link

    Can I play games at 1280x720 on a 2560x1440 resolution display and get perfect scaling?
  • fokka - Thursday, September 5, 2013 - link

    um, why not? as long as the game supports it, which most games should...
  • MrSpadge - Thursday, September 5, 2013 - link

    Sense - their naming doesn't make any.
  • NWBarryG - Thursday, September 5, 2013 - link

    These look really nice but what I really want is the Haswell update to UX51vz. A 13.3" screen is just too small for me, and though the 15" MBP is cool, I'd really like a notebook optimized for Windows.
    Save for a Haswell processor, the UX51vz is close to perfect for me. Why is it taking Asus so long to refresh their product lines? It seems like they are pretty much dead last to the party - and given they don't have a high-end 15" Haswell notebook yet, they haven't even fully arrived. Ugh.

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