HTC remains one of few Android OEMs insanely focused on design. Even dating back to the origins of the One brand in 2012 with the One X and One S, HTC clearly saw design where others were more focused on cost optimization. Only time will tell which is the more viable long term business strategy, but in the interim we’ve seen two generations of well crafted devices from what would otherwise be thought of as a highly unlikely source. With its roots in the ODM/OEM space, HTC is one of very few ODM turned retail success stories that we’ve seen come out of Taiwan. ASUS is the closest and only real comparison I can make.

As its name implies, the goal of the One brand was to have a device that anyone, anywhere in the world could ask for and know they were getting an excellent experience. Although HTC sort of flubbed the original intent by introducing multiple derivatives (One X, One S, One X+), it was the beginning of relief from the sort of Android OEM spaghetti we saw not too long ago. With the One brand, HTC brought focus to its product line.

Last year HTC took a significant step towards evolving the brand into one true flagship device, aptly named the One. Once again there were derivatives (One mini and One max), but the messaging was far less confusing this time around. If you wanted small you got the mini, if you wanted big you got the max, otherwise all you needed to ask for was the One.

With last year’s One (codenamed M7), HTC was incredibly ambitious. Embracing a nearly all metal design and opting for a much lower resolution, but larger format rear camera sensor, the One was not only bold but quite costly to make. With the premium smartphone market dominated by Apple and Samsung, and the rest of the world headed to lower cost devices, it was a risky proposition. From a product standpoint, I’d consider the M7 One a success. A year ago I found myself calling it the best Android phone I’d ever used.

It didn’t take long for my obsession to shift to the Moto X, and then the Nexus 5, although neither delivered the overall camera experience of the One. Neither device came close to equaling HTC on the design front either, although I maintain Motorola did a great job with in hand feel. Although I found myself moving to newer devices since my time with the One last year, anytime I picked up the old M7 I was quickly reminded that HTC built a device unlike any other in the Android space. It just needed a refresh.

It’s been leaked beyond belief, but in case you haven’t seen it by now this is the M8, the new HTC One:

It’s taller and slightly wider than last year’s model (with a correspondingly larger 5” 1080p display), but all at roughly the same thickness. The all metal chassis is back, but with more metal. If you remove the display and internals, HTC claims the M8 chassis is now 90% metal compared to 70% with the M7. There is a weight impact, but the M8 never feels heavy at 160 grams.

The plastic ring around the M7 is gone, replaced with a single piece of aluminum that curves around the body. With the exception of a strip along the top edge, BoomSound speaker grills and some narrow strips on the back for antennas, the M8 is all metal.

The M8’s surface is a bit smoother than the M7, and there’s now a nice horizontal brushed effect in the gunmetal gray finish. The device is still every bit as wonderful to hold as its predecessor. The design is different, and overall I’d consider it better. For those who care about material feel and design it’s clearly a level above what you see on the market at this price point.

The device will be available in three different colors: Gunmetal Gray (what I was sampled), Glacial Silver and Amber Gold.

HTC also ditched the two fixed capacitive buttons, which was a pain point for some with the M7. Instead we have up to four on-screen buttons at the bottom of the display: back, home, multitasking, and menu as appropriate.

Appearances are meaningless if the device doesn’t have the hardware to back it up, and thankfully the M8 is an upgrade almost entirely across the board. I threw the relevant spec differences into the table below:

  HTC One (2013) HTC One (M8)
SoC APQ8064AB 1.7 GHz Snapdragon 600 MSM8974ABv3 2.3 GHz Snapdragon 801
Display 4.7” SLCD3 1080p 5” 1080p LCD
Network 2G / 3G / 4G LTE (Qualcomm MDM9x15 UE Category 3 LTE) 2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE)
Dimensions 137.4 x 68.2 x 9.3mm max / 4mm min, 143 grams 146.36 x 70.6 x 9.35mm max, 160 grams
Camera 4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective), 2.1 MP front facing 4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective) and rear depth camera, 5MP f/2.0 FFC
Battery 2300 mAh (8.74 Whr) 2600 mAh (9.88 Whr)
OS Android 4.4 with Sense 5.5 Android 4.4 with Sense 6
Connectivity 802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC 802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC
SIM Size MicroSIM NanoSIM

There’s a faster (and more power efficient SoC), a larger battery, and a higher resolution front facing camera. BoomSound gets a new amp and better sounding speakers, there's also a new dual color flash and a well integrated micro SD card slot (one that doesn't require a removable back). If you were pleased with last year’s One, chances are that you’ll be very happy with this one. If, however, you weren’t totally sold on the M7’s 4MP UltraPixel camera there’s a bit of bad news.

The story of last year’s One revolved around HTC’s decision to use a larger format 4MP camera sensor instead of moving to a higher megapixel sensor with smaller pixels. It was a polarizing tradeoff, but one that was somewhat validated by Apple with its choice of maintaining resolution but increasing pixel/sensor size with the 5s. The most obvious fix for those who had issues with the lack of spatial resolution with last year’s One would be to go to a higher resolution sensor, without going as far as Samsung and LG. Unfortunately, without the buying power of a company like Apple, HTC is left to pick from those sensors that are more widely available. In other words, options are limited.

The solution this round was to keep the rear sensor from the M7 (without OIS), and augment it with another rear facing camera module. I’ll get to the use of the second sensor in a bit, but ultimately that’s the going to be the biggest friction point with the new One. Those customers who were happy with the M7’s camera will be pleased this round, but those who wanted a slight bump in spatial resolution will be left wanting more.

Cellular Bands and What’s Launching

I’m aware of seven different M8 SKUs launching today. In the US, AT&T, T-Mobile, Sprint and Verizon are all getting the new HTC One. Verizon had immediate availability in stores 2 hours after launch, while AT&T and Sprint were available online the same day. All three operators should have devices by April 11th. T-Mobile is the exception as it won’t have the M8 in stores until next month.

Google will be taking preorders for the Google Play Edition of the new One today. Despite shipping with GPE Android, HTC claims the GPE M8 will support Duo Cam via HTC’s APIs (perhaps via a modified AOSP camera app?).

As far as I can tell only the AT&T and Google Play Edition SKUs support carrier aggregation. The two SKUs are quite similar from a cellular standpoint, with the AT&T model locking out UMTS band 4 to discourage movement to T-Mobile.

HTC One (M8) Cellular Band Support
FCC ID Operator/Region Target CDMA Bands GSM WCDMA LTE CA
NM80P6B100 EMEA - 850, 900, 1800,  1900 850, 900, 1900, 2100 3, 7, 8, 20 -
NM80P6B120 AT&T - 850, 900, 1800, 1900 850, 1900, 2100 2, 4, 5, 7, 17 4+17, 2+17
NM80P6B130 T-Mobile - 850,  900, 1800, 1900 850, AWS, 1900, 2100 4, 17 -
NM80P6B200 Verizon 800, 1900 850, 900, 1800, 1900 850, 900, 1900, 2100 4, 7, 13 -
NM80P6B700 Sprint 800, 1900 850, 900, 1800, 1900 850, 1900, 2100 25, 26, 41 -
NM80P6B160 Canada - 850, 900, 1800, 1900 850, AWS, 1900, 2100 4, 7, 17 -
NM80P6B170 Google Play Edition - 850, 900, 1800,  1900 850, AWS, 1900, 2100 2, 4, 5, 7, 17 4+17, 2+17

With the exception of the Sprint SKU, all of the remaining M8 SKUs feature Qualcomm’s QFE11xx envelop power tracker. In addition, all SKUs with the exception of the T-Mobile and Sprint devices use Qualcomm’s QFE15xx antenna matching tuner. None of the M8s use the CMOS power amps and it’s still too early for the rest of Qualcomm’s RF360 platform. Unfortunately this present refresh comes a little too early for Qualcomm’s next-generation Category 6 LTE 9x35 modem.

Launching with immediate availability in the US and UK, with other regions following in the coming weeks, is an incredibly difficult feat to pull off. It also helps explain why there were so many leaks leading up to today’s launch. The real trick is timing launch availability and sampling so you don’t have operator partners spoiling your launch, but that’s a challenge for another day.

Inside the One’s box you’ll find the usual suspects: earbuds, USB cable and charger. New this round is you’ll find a simple case in your box. The included case is a no frills design, but it’s awesome to find something like that in the box these days.

HTC will gladly sell you one of their Double Dip, Flip or new Dot View cases. The former now includes two sets of top/bottom colors with each case. The Dot View case is interesting as it enables some glance usage models, but without an AMOLED display I’m curious about the power impact.

Camera Architecture & Duo Cam
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  • thedenti5t - Thursday, March 27, 2014 - link

    Got this phone today and absolutley love it. It is the best phone Ive ever used hands down. To answer 2 questions I keep seeing. 1) It does have blinkfeed but you can remove it from you screens. 2) The 3 buttons have been moved to the screen but dissapear when actually using an app or watching a movie. I dont care about the camera as much as others, but it does take nice pictures. You can also crop which is another point I keep seeing people make.
  • vv007420 - Friday, March 28, 2014 - link

    Ok I have HTC One (M7) which is around 9 months old.....its still fast and zippy but do you guys think it will be a worthy upgrade to M8...(mind you Im in India and there are no contracts here...we have to pay full price for the phone downright)
  • HangFire - Friday, March 28, 2014 - link

    I'm sticking with my M7. It gets down to, is there feature of the M8 you can't live without?
  • asaini007 - Saturday, March 29, 2014 - link

    I wouldn't say it's worth the upgrade. Wait till the M9 imo
  • synaesthetic - Friday, March 28, 2014 - link

    I'm going to reserve judgment until iFixit posts a teardown. The last HTC One was virtually impossible to disassemble without destroying it. I realize I probably sound silly, but I don't buy anything I can't repair myself.

    I feel very strongly about our electronic waste problem and I believe a good way to help reduce e-waste is to encourage manufacturers to make things that can be (relatively) easy to take apart and repair. Unfortunately this flies in the face of "planned obsolescence," so it'll take a lot of people to actually make it happen... :/
  • HangFire - Friday, March 28, 2014 - link

    Do you rebuild your own automatic transmissions? Just curious.
  • synaesthetic - Tuesday, April 1, 2014 - link

    I don't own a car. :P When I did own a car, I had a manual and yes, I either did the work on it myself or had someone else repair it for the stuff I couldn't fix. Cars are still something of a durable good (less so than they used to be, though) and aren't nearly as steeped in planned obsolescence as consumer electronics...

    Anyway it's just a personal preference, especially since I tend to keep the same phone for two years on average. It's nice to be able to, at the end of those two years, clean everything up, replace the battery, wipe the device and sell it to someone. Keeps the device out of a landfill for a while longer and helps me pay for a new one. :)
  • Alexey291 - Friday, March 28, 2014 - link

    I am really confused.

    When sammy (we all dislike sammy so fair play i suppose) makes a rehash - its boring and crap and so on.

    When HTC essentially makes a larger, less comfortable version (top button? really?) of last years phone (which didn't sell) - it's doing things to design that nobody else does! It's great and amazing! Righto.

    And if one remembers that last year's One (m7 or whatever) scratched off the metal finish and turned ugly in literally a month... Yeah design...

    Essentially: Camera's meh. Screen's pretty standard, battery pretty normal for the recent crop of devices. Benchmarks are "optimised". Ergonomics are worse. This is going to be a boring year for droid smartphones....

    And I love a bit of anecdotal evidence at the end. Very fitting for a serious review. /s
  • HangFire - Friday, March 28, 2014 - link

    You're wrong about the "metal finish". You must be thinking of one of the One variants, because the One doesn't have a finish to be scratched off, it's solid metal (over a plastic sandwich), anyone who read the M7 review knows that. I've had mine for over 3 months and it still looks new.

    Personally I prefer a top button, I can silence a ringing phone in my breast pocket without even looking at it, my pen prevents me from doing that with a side button, but I realize this is a matter of personal preference.
  • Alexey291 - Saturday, March 29, 2014 - link

    My mate's one was black (you know the usual anodized bs) and yup it scratched off in literally 2 or 3 weeks.

    And yeah I agree the silver-metallic version is certainly difficult to scratch (well at least not via rubbing it lol) but I personally would have gone for the black one. If I was going to support a dying company that is :)

    As for the top button well that really is a matter of preference naturally. Except ofc after however many years of using a side power button one gets used to it. (And that's aside from having to really REACH for it whenever u want to shut the screen off.)

    Either way. Not enticing. Neither is S5. Z2 looks ok but is likely meh too. Good thing I still have a year on my contract xD

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