At WWDC this year, Apple announced iCloud Drive to compete with the cloud storage offerings of other companies. Previous to this, iCloud did not offer the file and folder sync capabilities of other cloud storage competitors, and Apple is hoping iCloud Drive will be the answer. It is a very competitive market right now though, with some pretty major price cuts by the major players this year including Dropbox, Microsoft, and Google.

Apple has now announced the full pricing structure for iCloud Drive which is more competitive than before. Just a few months ago, Apple only offered up to 50 GB in iCloud, and charged $100 USD per year for it. Google Drive at the time offered 100 GB for only $24 USD per year, so clearly some price adjustments needed to be done.

Apple iCloud Comparison
  iCloud iCloud Drive
Free Storage 5 GB 5 GB
Lowest Tier (USD/year) 10 GB / $20 20 GB / $12
Second Tier (USD/year) 20 GB / $40 200 GB / $48
Third Tier (USD/year) 50 GB / $100 500 GB / $120
Fourth Tier (USD/year) N/A 1 TB / $240
Lowest Cost/GB $2 / GB $0.24 / GB

With the new prices, Apple is offering quite a bit of choice as far as storage tiers, and with a 20 GB option for only $0.99 per month, and Apple now offers tiers up to 1 TB which is in line with many competitors. Unfortunately they have not touched the free tier, which stays at 5 GB.

These new prices are much better per gigabyte than previously offered, with the 200 GB tier exactly the same price per gigabyte as both OneDrive and Google Drive, however none of the other tiers really come close. For $0.99/month, you can get 20 GB on iCloud Drive, but for only $2/month you can get 100 GB on both OneDrive and Google Drive. The higher tiers get even more out of sync, with Apple asking $240 for 1 TB of storage, but Microsoft offers 1 TB of storage and a full version of Office for $70 per year, or 5 x 1 TB and 5 installs of Office for $100 per year. Google comes in at 1 TB for $120 per year, and DropBox just lowered their pricing with 1 TB per year for $100.

It would seem Apple is hoping that users of its products will be willing to pay more for iCloud Drive to keep the experience all within the Apple ecosystem, and it might not be the wrong move. They have shown in the past that their customers are willing to spend more for the Apple products than competitors can accomplish, and Apple has traditionally not competed much on price so this may work out well for them, but it must be said, all of the consumer cloud offerings do support the Mac already, and several are available and popular on iOS as well, so it may be difficult to come to the game this late with a higher price than the competition.

Source: Apple

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  • CalaverasGrande - Friday, September 12, 2014 - link

    considering how cheap and easy NAS is these days this is not terribly competitive. I also wish there was a better tier between 20gb, which is not enough to back up my idevices, and 200gb which is way more than I need to back up my idevices. Reply
  • AppleCrappleHater2 - Wednesday, September 17, 2014 - link

    Worship the holy apple.

    The apple way, selling over expensive crap to stupid consumers that like to
    get robbed.

    This has been a disastrous launch in every respect. The iwatch is such an
    ugly piece of crap, it is truly unbelievable how a company, formerly known for
    its remarkable design, dares to put out such a crap ton of shit. Some
    characteristics are glaringly obvious and inherent to it: over expensive,
    hardly innovative, limited functionality and usability (need of an iPhone to
    make it work), looks exactly like a toy watch and so on.

    There are of course way better smart watches out there, especially form the
    likes of Samsung, Sony, Motorola, Asus, LG, simply put, there is no need for
    another piece of over expensive junk.

    The iPhone 6 is technologically stuck in pre-2011 times, a base model witch
    a capacity of 16GB without the possibility to use SD cards isn't even funny
    anymore. The screen resolution is horrendous, it isn't water proof, shock and
    dust resistant, it offers nothing innovative, just some incremental
    updates over its predecessor, both lacking severely behind their competitors at
    their respective launch dates.

    Now the Iphone 6 Plus offers a „Retina HD“ screen, full 1920x1080p, oh wow,
    where have you been for the past 4 years apple, talk about trailing behind.
    That’s pathetic. The interesting thing about that is the fact that apple
    always manages to sell backwards oriented, outdated crap to its user base, all
    while pretending to be an innovative technology leader. The similarities
    regarding any form of sectarian cult are striking.

    You gotta love how Apple always comes up with new marketing bullshit terms,
    aka "Retina HD", with the intention to manipulate its users while preventing easy
    comparisons with its competitors by withholding the actual specs. Apparently it’s
    not enough to have an 1080p screen, you have to call it "Retina HD" to make those
    suckers buy it, otherwise someone could look at the 4K Amoled and Oled screens
    form LG and Samsung devices and get outright disappointed. Same goes for
    everything else. Every outdated „feature“ needs to get its own marketing label
    to persuade buyers with crappy „experience“ and „usability“ ads, while covering
    the truth with marketing gibberish, knowing full well that only a fraction of
    aforementioned buyers cares to look at the facts and dares to compare them.

    Car engines come to mind. For comparisons shake let’s look at a 1.0 liter, turbo
    charged petrol engine and a V8 compressor. What’s better should be obvious, but
    by calling the former an „ecobooster“, thus giving it a special marketing label,
    this joke becomes a „feature“, something positive that can be added tot the list
    of features of a car.

    By doing so a negative aspect is transformed into a positive one, the
    reality is distorted, non tech savvy buyers are manipulated and comparisons are
    made more difficult (another layer of marketing bullshit to overcome), well done
    marketing department. You see , if something is seriously lacking (of course for
    profit, what else), don’t bother explaining, just give it a nice marketing term, distort
    reality, make it a feature and call it a day. Fuck that!!

    The Apple Iphone 1 and Ipad 1 might have been innovative at their time,
    but since then, the bitten apple has been continuously rotting from the inside
    outwards, always swarmed by millions of Iworms which regale themselves with its
    rotten flesh, not forgetting all other Americans who support apple by means of
    their tax dollars to finance its bought US Treasury/Government bond interest rates.

    Last but not least, every Apple product includes a direct hotlink to the nsa,
    free of charge, something that might make it a good value, after all.

    Ceterum censeo Applem esse delendam.
    Reply
  • Shiitaki - Wednesday, September 17, 2014 - link

    Personally I'm not willing to send all of my data up in to the cloud. Google is inventorying everyone so they can sell you adds. Microsoft is being cheap to gain market share. The whole office thing only works if you want office I don't. And yes, Mac people have come accustom to a higher level of expectation that Microsoft simply won't deliver. No technical reason, they sell products that they love, and they are a big company full of software engineers. So 'easy' to them, not so much for the rest of us. Microsofts is doing great things in the Enterprise with Server, but their desktop products suck.

    Sure, you can buy a sheep Windows computer, but you start adding up all the costs like Office, Windows upgrade. Not really cheaper. And though Apple insists on using more expensive laptop parts in most of their machines. It allows for more energy efficiencty, quieter(this is a big one), and smaller cases(I think Apple has taken this idea a little to far personally). And other parts of the Apple computer are generally superior to the cheaper PC versions people talk about, like AC networking.

    So for all of the free stuff that Apple gives away, not really surprised they are charging more for this.
    Reply
  • zodiacsoulmate - Wednesday, September 17, 2014 - link

    or i buy 6TB of hardrive for $240 and sync to it on my phone... Reply

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