Today, Motorola also announced their new flagship phone, the Moto X Style. Following the trend of larger screen sizes, it seems Motorola has taken this trend to its logical conclusion by cramming a 5.7” display into the phone, which really places this squarely in the phablet space rather than smartphone space despite the 76% screen to body ratio. The design has also been refreshed for this year to distinguish this device from the previous Moto X if size wasn’t enough of a differentiator. As always, the spec table is below to provide perspective on the changes between each device.

  Moto X (2014) Moto X Style
SoC Snapdragon 801 2.5 GHz Snapdragon 808
1.8/1.44 GHz
Cortex A57/A53
NAND 16/32/64GB NAND 16/32/64GB NAND + microSD
Display 5.2” 1080p
5.7” 1440p
Network 2G / 3G / 4G LTE (Category 4 LTE) 2G / 3G / 4G LTE (Category 6 LTE)
Dimensions 140.8 x 72.4 x 3.8-9.9mm, 144g 153.9 x 76.2 x 6.1-11.06mm, 179g
Camera 13MP Rear Facing (Sony IMX135)   f/2.33, 1.1 micron 1/3.06" sensor 21MP Rear Facing w/ PDAF
f/2.0, 1.1 micron 1/2.4" sensor
2.1MP Front Facing 5MP Front Facing w/ LED Flash
Battery 2300 mAh (8.74 Whr) 3000 mAh (11.4 Whr)
OS Android 4.4 (At Launch) Android 5.1 (At Launch)
Connectivity 1x1 802.11a/b/g/n/ac +
BT 4.0,
2x2 802.11a/b/g/n/ac +
BT 4.1,

Other than the display and the dimensions, one of the most obvious changes is really the camera. Motorola is really focusing on camera this year as a key point of differentiation, going as far as to proclaim that their camera is superior to the iPhone 6 and 6 Plus during their launch event. It seems that their first step to doing this is to equip the Moto X Style with a 21MP camera. Although not stated in the launch event, it isn’t a far leap to guess that this is either OmniVision’s OV21840 or Sony’s IMX230 as both are of similar spec.

At a high level, there are also significant changes to the SoC as we see a bump to Qualcomm’s Snapdragon 808 and a bump in RAM to 3GB to improve multitasking and memory management. It seems that Motorola’s NLP and sensor hub remain, although it isn’t disclosed whether this is still a TI solution for NLP and an STM sensor hub.

The display is also a major shift in Motorola’s component choices, as the 5.7” 1440p display is actually an LCD panel rather than AMOLED, which is what Motorola usually favors with their high-end smartphones. There are also dual front-facing stereo speakers mounted above and below the display, with the extra bezel for display drivers mounted directly below the top speaker to accommodate the on-screen buttons comfortably.

Overall, the Moto X Style is a significant departure from the Moto X (2014), which in turn was a major departure from the Moto X (2013). It remains to be seen whether Motorola’s bet on a phablet-sized phone will pay off, but it certainly could be a major competitor with phablets launching in the near future.

The Moto X Style will be available in September, and will be offered on Motomaker. A Pure Edition that works on all 4 US carriers will be offered for sale unlocked in the US as well. The standard colors will be white and black, with options for customization via Motomaker for leather, wood, and silicone finishes. The price will start 399.99 USD for the Pure Edition.

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  • erikiksaz - Tuesday, July 28, 2015 - link

    I'm thinking they had no choice but to go with LCD. Samsung won't sell the newest AMOLED panels to its competitors, and I'm thinking that Moto wanted a better solution this time around and didn't want year-old panels from Samsung.
  • Impulses - Tuesday, July 28, 2015 - link

    Possibly, outside of the active notifications (which having a Moto 360, I could care less about), it seems like the better LCD panels out there are still slightly more efficient... Particularly in broad daylight and/or when dealing with tons of white.
  • testbug00 - Tuesday, July 28, 2015 - link

    Or, hopefully, they realized pentile sucks.
  • testbug00 - Tuesday, July 28, 2015 - link

    Dunno. Based on Lumia's with glance, my LCD Lumia's use only a few percent more battery On a day (glance triggers whenever motion over sensor OR when leaves place where sensor blocked for a while (pocket, being facedown, etc).
  • dragonsqrrl - Tuesday, July 28, 2015 - link

    "Following the trend of larger screen sizes, it seems Motorola has taken this trend to its logical conclusion by cramming a 5.7” display into the phone"

    Two sentences in, already lost all interest. Motorola either doesn't understand what made the original Moto X so popular, or simply doesn't care and for whatever reason wants to pursue a completely different audience.
  • Impulses - Tuesday, July 28, 2015 - link

    +1 There HAS to be a market for something between this and the G, or for something sized like the G but with better specs. Hell I'd pay $399 for these specs in a package <5.2" even if they went to a mediocre camera.
  • HideOut - Tuesday, July 28, 2015 - link

    Id like to have it as a 5-5.2ish 1080p, all other specs the same (smaller battery/physical size in accordance with the new size though of course) and would pay $399. It'd be the sweet size
  • FwFred - Tuesday, July 28, 2015 - link

    I'd be interested if it was a bit smaller/same as my Nexus 5.
  • Impulses - Tuesday, July 28, 2015 - link

    Argh, that's a heck of a lot of phone for $399, with very attractive specs (808, big battery, removable storage, possibly a decent camera for once)... But 5.7"? Even with minimal bezels it's still huge compared to my Nexus 5, probably a pass for me.
  • golemB - Tuesday, July 28, 2015 - link

    There's always the LG G4 at 5.5" and the same SoC and battery capacity, which is only a hair bigger than the Nexus 5.

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