Today, Google announced that they will undergo reorganization to better represent the growth that the company has seen in the past few years. As a result, Google the company will be now branded as Alphabet.

The big news here is that Google the internet services company will become one subsidiary of the larger Alphabet company - and said subsidiary still operating under the name Google - with the goal of better seperating Google's core business from what are now Alphabet's more experimental, far flung ventures. Consequently this change will see current parts of Google like X labs, Calico, Life Sciences, and other ventures shifted over to Alphabet. Meanwhile web services and software like Android, Maps, and Gmail will remain under the Google brand.

Organizationally, Larry Page will remain CEO of this reorganized company, and Sergey Brin will be President. Sundar Pichai will also be CEO of the new Google. Google stock is also immediately being converted over to Alphabet stock, and going forward Alphabet will be the reporting company, however Google-the-subsidiary results will be broken down and reported as part of Alphabet's results.

Ultimately it remains to be seen what effects this will have on the Google that we’ve known for the past few years. However given that the management structure has remained relatively constant in this move I suspect that business will continue on as usual.

Source: Google Official Blog

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  • mrdude - Monday, August 10, 2015 - link

    Yea, but then investors will very quickly demand that such projects be cut off at the root even if they've got the potential to turn out great.

    I reckon this might have more to do with allowing for a bit more freedom; Google projects without the Google moniker. And I'm stumbling for reasons.
  • Impulses - Monday, August 10, 2015 - link

    Wouldn't they have demanded the same thing when such projects existed under Google tho? If anything it seems like a PR thing, every time they come up with some crazy project it won't flood the headlines with news of "what Google's up to next", it's all an Alphabet thing now.
  • mrdude - Tuesday, August 11, 2015 - link

    Well, when it's all under a single umbrella the subdivisions can be obfuscated. To remain with the Intel example, their mobile losses were clear until that segment of the company fell under the consumer/PC division.
  • prisonerX - Monday, August 10, 2015 - link

    Larry got bored of running Google. It was HARD.

    The new name reflects the level of flair and creativity going on over there at Google.
  • jjj - Monday, August 10, 2015 - link

    So Google will keep hibernating and getting worse under Sundar Pichai while the founders play with the new toys. Nothing new so far then.
    New segments getting their own leaders is good since Google seems unable to transition those projects into actual products. There are negatives here too , it's costlier, consistency becomes harder but at least this way there is hope that some of the new things will make it.
    Google has been lacking ideas, loosing credibility ,lacking any focus and becoming rather evil in the last few years. This won't change that so the future doesn't look much brighter with these changes.
  • jwcalla - Monday, August 10, 2015 - link

    lol. just pure lol.
  • GTRagnarok - Monday, August 10, 2015 - link

    So Google, as we know it, will still be Google, just under a parent company called Alphabet.....Alpha-freaking-bet. Was there NOTHING else?
  • Impulses - Monday, August 10, 2015 - link

    Alphanumeric was taken and imaginary numbers would've been too out there, could be worse, they could've gone for G00gl3 and trolled us all.
  • WaitingForNehalem - Monday, August 10, 2015 - link

    This will basically become "The Company" from Prison Break. A giant conglomerate with a hand in just about everything. Essentially the Samsung of the West.
  • whiteiphoneproblems - Monday, August 10, 2015 - link

    ...or, alternatively, just a research-y company that makes headlines every once in a while for its far-out ideas, owns some patents, etc. -- but otherwise has little impact...

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