Q&A Session with ASUS at CES 2016: 10 Years of the Republic of Gamers
by Ian Cutress on December 18, 2015 9:00 PM EST- Posted in
- Interview
- Asus
- ROG
- Trade Shows
- CES 2016
As part of our coverage of CES 2016 a few short weeks away, we have teamed up with ASUS for a round-table into their Republic of Gamers (ROG) brand, which is celebrating its 10-year birthday throughout 2016. In the round table, we will be discussing the origins of ROG, with some insight into those first initial products and to how the brand is perceived today, with a few questions from our readers. This is where you come in!
As part of the discussion, we have synchronized a very interesting group of individuals, including all the motherboard senior editors of AnandTech dating back well over a decade:
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| Vivian Lien Kralevich Chief Marketing Officer, ASUS USA ASUS Marketing from 2006/2007 |
Gary Key Director of Marketing, ASUS USA AnandTech Motherboard Senior Editor 2005-2008 |
Rajinder 'Raja' Gill Technical PR Manager, ASUS USA AnandTech Motherboard Senior Editor 2008-2010 |
Ian Cutress 10 Years of ROG Round Table Chair Current AnandTech Motherboard Senior Editor from 2011 |
Between Gary, Rajinder and myself, we have covered the Republic of Gamers brand from its inception, with both Gary and Raja now involved in various levels with members of the team that designs, develops, tests and pushes the ROG ecosystem, then managing the perception of it as part of the ASUS brand within North America. At the time when Gary was probing the original models, Vivian was one of his direct ASUS contacts, ensuring that direct line of communication and filling him in on the details. Then when Gary joined ASUS, Raja had Gary as his main contact, and so on, meaning that for this discussion we have the ASUS-AnandTech contact line right from the initial ROG launch.
You may remember we interviewed Dr Albert Chang, Senior Division Director of ASUS Motherboard Business Unit Research and Development back in 2014 about the general path for motherboard design, and how the ROG team is designed to be that skunkworks element of engineering. Raja assists ROG’s internal impromptu extreme overclocking events with top overclockers as well as community management, so we will pick his brains on how design ideas from the forums and events assist product design. With any luck, we will also have some old ROG boxes or hardware on hand through to the newest Maximus line.
This round-table and Q&A session will be video recorded then uploaded after CES, and we invite questions from you. Please leave them in the comments below!
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mpalczew - Saturday, December 19, 2015 - link
4 marketing people and not a single engineer. Why should anyone expect an interesting answer to a question?Ian Cutress - Sunday, December 20, 2015 - link
You're clearly not familiar with either Gary or Raja's work. There's a reason they were hired by AnandTech and then by ASUS.http://www.anandtech.com/show/3851/everything-you-...
dreamer77dd - Saturday, December 19, 2015 - link
I might be dreaming but in the future plans of ASUS do you see any dual socket motherboards for enthusiast with full 4 lane PCI Express?Will ASUS support LInus even more now that other companies are tacking that route more seriously?
boeush - Saturday, December 19, 2015 - link
Are there any plans for larger (18"+) laptops, and non-widescreen laptops (e.g. with a 4:3 or 3:2 screen aspect ratio) with more than 1080 vertical pixels?boeush - Saturday, December 19, 2015 - link
Any plans to match/challenge MSI's Titan line with a mechanical keyboard in a laptop? One current deficit of Titan is that it only comes in SLI - if one wants a laptop with mechanical keys and a single (but powerful) graphics card, one is currently SOL: a market opportunity for ASUS?boeush - Saturday, December 19, 2015 - link
How about laptops with desktop (socketed/upgradeable) CPUs and upgradeable (MXM) GPUs?iamkyle - Saturday, December 19, 2015 - link
I would like to see the 10th anniv. of ROG usher in motherboards that are more modular and more customization than previous. While fancy audio shielding powered by a weak Realtek audio codec may be your idea of "ROG Compatible" hardware, I would like to see something where I can customize what sound or NIC I put on my board.Remember some of the first ROG products? The Maximus Formula shipped an addon PCIe SupremeFX sound card that basically have me the option of either going with your onboard audio solution, or adding my own. I didn't have to get saddled with extra silicon. I would like to see a more organic movement like this going forward.
YoloPascual - Saturday, December 19, 2015 - link
Please make rogs SSD only. In my country, there are still a lot of rogs that costs 1000$+ that does not have SSD :(madwolfa - Sunday, December 20, 2015 - link
Any plans to address what seems like an extremely poor QC for a RoG line of gaming monitors?jasonelmore - Monday, December 21, 2015 - link
+1 to this.. When you pay $800 for a monitor only to get one that bleeds light in the corners, it's frustrating.. It's a panel lottery.If they show bleed, use those panels for non-gsync monitors. Save the absolute best panels for Gsync/Freesync and Pro Arts