Western Digital has expanded its Purple lineup of hard drives, aimed at video surveillance applications, with a 10 TB helium-filled HDD. The drive is optimized for write-intensive workloads and supports various technologies that minimize the number of potential errors due to the high-number of incoming data streams. The new WD Purple is also the company’s first 10 TB HDD with a 5400 RPM spindle speed and a large cache.

The WD Purple 10 TB drive (WD100PURZ) is based on the HelioSeal platform featuring seven PMR (perpendicular magnetic recording) platters with ~1.4 TB capacity apiece, which it inherited from last year’s top-of-the-range HDDs. The increased areal density of the platters allowed the hard drive to increase its sustained transfer speed from host to drive to 210 MB/s, or by ~18% compared to the previous-generation helium-sealed WD Purple 8 TB HDD (WD80PUZX, 178 MB/s). This is at the same 5400 RPM spindle speed and at a slightly lower power consumption (up to 6.2 W vs up to 6.4 W). Just like other hard drives with a 10 TB capacity, the new WD Purple is equipped with a 256 MB DRAM buffer, which may further increase the real-world performance of the HDD against its predecessors.

Comparison of Western Digital's WD Purple HDDs
Capacity 10 TB 8 TB 6 TB 5 TB
RPM 5400 RPM
Interface SATA 6 Gbps
DRAM Cache 256 MB 128 MB 64 MB
Helium-Filling Yes No
Data Transfer Rate (host to/from drive) 210 MB/s 178 MB/s 170 MB/s 150 MB/s
MTBF unknown 1 million hours
Rated Workload (read and write) 180 TB/year
Acoustics (Seek) 29 dBA 26 dBA
Power Consumption Sequential read/write 6.2 W 6.4 W 5.3 W
Idle 5 W 5.7 W 4.9 W
Sleep 0.5 W 0.7 W 0.4 W
Warranty 3 Years
Price (as of April 2017) $399.99 $281.99 $214 $200
$0.04 per GB $0.035 per GB $0.035 per GB $0.04 per GB
25 GB per $ 28.39 GB per $ 28.03 GB per $ 25 GB per $

Since the WD Purple hard drives are purpose-built for video surveillance applications, they support the ATA streaming extension of the SATA standard as well as a number of WD proprietary technologies, including AllFrame 4K cache policy management and firmware enhancements to optimize data flows during playback and writing. All WD Purple drives can work with up to 64 cameras and are rated for a 180 TB/year workload. In addition, high-capacity WD Purple HDDs are optimized for operation in NVRs and DVRs with more than eight drives and support time-limited error recovery technology (TLER), which prevents drive fallout caused by extended HDD error recovery processes.

Western Digital claims that the new WD Purple 10 TB is compatible with new and existing video surveillance systems (including chassis, chipsets, etc.) and thus can be used for new and current deployments (except those that require drives with 512B/512e sectors – the new WD Purple only support 4Kn sectors). The manufacturer has already started to ship the new hard drives to its partners and they will be available shortly for $399.99.

While the addition of a 10 TB HDD into the WD Purple series is a significant event, the fact that Western Digital began to roll out 10 TB helium-filled hard drives with a 5400 RPM spindle speed is even more important (until recently, WD used to offer only 8 TB helium-filled 5K HDDs). With the introduction of a 10 TB product with a reduced spindle speed, Western Digital can launch WD Red and WD My Book hard drives of the same capacity in the coming weeks or months. Meanwhile, it is interesting to note that recently Western Digital cut down the price of its WD Purple 8 TB HDD by 30% and it can now be acquired for $281.99 from Amazon.

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Source: Western Digital

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  • cygnus1 - Thursday, April 13, 2017 - link

    "The WD Purple 10 TB drive (WD100PURZ) is based on the HelioSeal platform featuring seven PMR (perpendicular magnetic recording) platters"

    All modern spinning drives are PMR. When writing this up, it really should be noted if it's shingled or non-shingled PMR.
  • WithoutWeakness - Thursday, April 13, 2017 - link

    "Shingled PMR" is generally just called shingled magnetic recording or SMR. I don't think I've ever seen anyone refer to SMR as shingled PMR.
  • takeshi7 - Thursday, April 13, 2017 - link

    The jargon I've heard is Shingled Magnetic Recording (SMR) and Conventional Magnetic Recording (CMR)
  • cbm80 - Thursday, April 13, 2017 - link

    Are the Purple drives really 4Kn? The spec sheet doesn't say, so where does this info come from?
  • extide - Thursday, April 13, 2017 - link

    Yeah, I HATE 512Be, because you have to worry about the stupid alignment issues -- I want either 4Kn or 512Bn, and at this day and age I'd prefer 4kn. All modern platforms support 4Kn, it's time to completely eliminate 512Be.
  • Lolimaster - Friday, April 14, 2017 - link

    WHERE IS HAMR DRIVES, WHERE?????????????????????????

    We should already have 15-30TB by now.
  • BrokenCrayons - Friday, April 14, 2017 - link

    Investments in improving mechanical hard drives have declined with the rise of solid state disks and the movement of spending away from HDD products. Its not likely we'll see rapid advancement of mechanical drive capacity again unless or until there's some sort of crazy breakthrough that will vastly improve performance. Without research dollars and desire to push the boundries, I just don't think its going to happen.

    *hands Loli a lollipop* Just relax. It'll be okay.
  • Rictorhell - Tuesday, July 18, 2017 - link

    So, if I am considering these for use in an external hard drive enclosure, do any of you feel that the price is justified, that these are worth the investment, versus other hard drives, if my goal is to have them last as long as possible and work as reliably as possible? I would be purchasing at least 3 or 4, with the intent that they last several years.

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