Kingston FURY

Last week, we reported that the highly anticipated acquisition of Kingston's HyperX gaming brand by HP was completed for the sum of $325 million. As we noted, the terms of the deal did not include any of the HyperX branded DRAM, flash, or storage products, which is Kingston's bread and butter, as the deal focused more on the gaming accessory business as well as the brand value. We have now learned that Kingston is rebranding the DRAM and storage products it retains as the FURY series. Although Kingston is planning a formal announcement of the brand on the 19th of July 2021, it shared details with us on some of its new key ranges. The FURY series isn't new to Kingston, as it debuted back...

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